{"id":21454,"date":"2026-06-03T12:18:07","date_gmt":"2026-06-03T10:18:07","guid":{"rendered":"https:\/\/nueva-betik.siropeprojects.com\/about-us\/"},"modified":"2026-06-03T12:18:07","modified_gmt":"2026-06-03T10:18:07","slug":"about-us","status":"publish","type":"page","link":"https:\/\/nueva-betik.siropeprojects.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<section class=\"hero-acerca\" aria-label=\"Introducci\u00f3n Acerca de Betik\">\n  <div class=\"hero-acerca__bg\" id=\"heroBg\" style=\"background-image: url('https:\/\/nueva-betik.siropeprojects.com\/wp-content\/uploads\/2026\/05\/acerca-hero-bg-1-scaled.png'); \"><\/div>\n  <div class=\"hero-acerca__overlay\"><\/div>\n  <div class=\"container hero-acerca__container\" style=\"\">\n    <h1 class=\"hero-acerca__title\">85 YEARS CREATING PRODUCTS FOR YOUR LIFESTYLE<\/h1>\n    <p class=\"hero-acerca__desc\">\n      With more than 1,000 references in our portfolio and in the middle of a process of change and evolution, it is not easy to define who we are or what we do. What we are clear about is how we do it: by creating quality products that combine design, versatility, and functionality, to elevate and improve any gastronomic experience, no matter how simple it may be.    <\/p>\n  <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N EXPERIENCIA -->\n<section class=\"section-experience eyebrow-system--aside\" style=\"background-image: url('https:\/\/nueva-betik.siropeprojects.com\/wp-content\/uploads\/2026\/05\/acerca-soluciones-bg-scaled.png'); background-size: cover; background-position: center;\">\n  <div class=\"container\">\n    <div class=\"row row--start top-row mb-l\">\n      <div class=\"col-1 eyebrow-col\">\n        <div class=\"eyebrow\">\n          <span class=\"text-indices text-dark\">EXPERIENCE<\/span>\n        <\/div>\n      <\/div>\n      <div class=\"col-7 col-12-mobile header\">\n        <h2 class=\"t-h1 text-dark headline\">\n          SOLUTIONS THATrnMAKE THE DIFFERENCE        <\/h2>\n      <\/div>\n      <div class=\"col-4 col-12-mobile description\">\n        <p class=\"text-dark\">\n          <span class=\"desc-text\">We create products to transform every dining experience, from the simplest to the most memorable.<\/span>\n        <\/p>\n      <\/div>\n    <\/div>\n    <div class=\"row row--stretch\">\n              <div class=\"col-4 col-12-mobile\">\n          <div class=\"feature-card\">\n            <div class=\"feature-card__header\">\n              <div class=\"feature-card__icon\" aria-hidden=\"true\">\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <circle cx=\"16\" cy=\"16\" r=\"14\" stroke=\"currentColor\" stroke-width=\"2\" \/>\n                  <path d=\"M16 10V22M16 22L11 17M16 22L21 17\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                <\/svg>\n              <\/div>\n              <h3 class=\"text-indices text-dark\">DESIGN<\/h3>\n            <\/div>\n            <div class=\"feature-card__body\">\n              <p class=\"t-body-s text-dark\">We create elegant, exclusive products that anticipate the latest market trends. Our own designs created in collaboration with prestigious product design studios that you will only find here.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"col-4 col-12-mobile\">\n          <div class=\"feature-card\">\n            <div class=\"feature-card__header\">\n              <div class=\"feature-card__icon\" aria-hidden=\"true\">\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <circle cx=\"16\" cy=\"16\" r=\"14\" stroke=\"currentColor\" stroke-width=\"2\" \/>\n                  <path d=\"M16 10V22M16 22L11 17M16 22L21 17\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                <\/svg>\n              <\/div>\n              <h3 class=\"text-indices text-dark\">INNOVATION<\/h3>\n            <\/div>\n            <div class=\"feature-card__body\">\n              <p class=\"t-body-s text-dark\">In constant search of new functionalities and materials, every year we add more than 200 new references and collections. In addition, we are pioneers in the design of sugarcane plates, melamine tableware, and tableware in recyclable and reusable materials such as rPET.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"col-4 col-12-mobile\">\n          <div class=\"feature-card\">\n            <div class=\"feature-card__header\">\n              <div class=\"feature-card__icon\" aria-hidden=\"true\">\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <circle cx=\"16\" cy=\"16\" r=\"14\" stroke=\"currentColor\" stroke-width=\"2\" \/>\n                  <path d=\"M16 10V22M16 22L11 17M16 22L21 17\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                <\/svg>\n              <\/div>\n              <h3 class=\"text-indices text-dark\">VERSATILITY<\/h3>\n            <\/div>\n            <div class=\"feature-card__body\">\n              <p class=\"t-body-s text-dark\">Thanks to our more than 1,000 product references in stock in a wide variety of materials. We offer the possibility of supplying unbranded products and even customizing them according to the brand and image of our clients.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N SOSTENIBILIDAD -->\n<section class=\"section-sustainability eyebrow-system--aside\" style=\"background-image: url('https:\/\/nueva-betik.siropeprojects.com\/wp-content\/uploads\/2026\/05\/acerca-sostenibilidad-bg-scaled.png'); background-size: cover; background-position: center;\">\n  <div class=\"container\">\n    <div class=\"row row--start top-row mb-l\">\n      <div class=\"col-1 eyebrow-col\">\n        <div class=\"eyebrow\">\n          <span class=\"text-indices text-dark\">FUTURE<\/span>\n        <\/div>\n      <\/div>\n      <div class=\"col-7 col-12-mobile header\">\n        <h2 class=\"t-h1 text-dark headline\">SUSTAINABILITY<\/h2>\n      <\/div>\n      <div class=\"col-4 col-12-mobile description\">\n        <p class=\"text-dark\">\n          <span class=\"desc-text\">More recyclable and compostable options. Less impact.<\/span>\n        <\/p>\n      <\/div>\n    <\/div>\n    <div class=\"row row--stretch\">\n      <div class=\"col-5 col-12-mobile\">\n        <div class=\"sustainability__highlight-box\">\n          <p class=\"text-h2 text-dark\">\n            We highlight in particular our <strong>compostable<\/strong> range.          <\/p>\n        <\/div>\n      <\/div>\n      <div class=\"col-2 col-hidden-mobile\"><\/div>\n      <div class=\"col-4 col-12-mobile\">\n        <div class=\"sustainability__materials\">\n          <div class=\"materials__header\">\n                          <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/uploads\/2026\/05\/acerca-materiales-icon.png\" alt=\"Icono Materiales\">\n                        <h3 class=\"text-h3 text-dark\">Materiales<\/h3>\n          <\/div>\n          <ul class=\"materials__list\">\n                          <li><span class=\"text-dark\"><span>&gt;<\/span> sugarcane<\/span><\/li>\n                          <li><span class=\"text-dark\"><span>&gt;<\/span> palm leaf<\/span><\/li>\n                          <li><span class=\"text-dark\"><span>&gt;<\/span> wood<\/span><\/li>\n                          <li><span class=\"text-dark\"><span>&gt;<\/span> bamboo<\/span><\/li>\n                          <li><span class=\"text-dark\"><span>&gt;<\/span> paper<\/span><\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      <div class=\"col-1 col-hidden-mobile\"><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N EUDR \/ NORMATIVA -->\n<section class=\"section-eudr\" style=\"background-image: url('https:\/\/nueva-betik.siropeprojects.com\/wp-content\/uploads\/2026\/05\/acerca-eudr-bg-1-scaled.png'); background-size: cover; background-position: center;\">\n  <div class=\"container\">\n    <div class=\"row row--start top-row mb-l\">\n      <div class=\"col-7 col-12-mobile header\">\n        <h2 class=\"t-h1 text-white headline\">\n          WE ARE AHEAD OFrnTHE EUDR REGULATION        <\/h2>\n      <\/div>\n      <div class=\"col-5 col-12-mobile desc-col\">\n        <p class=\"text-white\">\n          One more step towards responsible production, with total traceability and environmental commitment.        <\/p>\n      <\/div>\n    <\/div>\n    <div class=\"row row--stretch\">\n      <div class=\"col-4 col-12-mobile\">\n        <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-normativa-img.png\" alt=\"Normativa EUDR\" class=\"object-cover\">\n      <\/div>\n      <div class=\"col-1 col-hidden-mobile\"><\/div>\n      <div class=\"col-7 col-12-mobile\">\n        <div class=\"eudr-content\">\n          <div>\n            <p class=\"t-body text-white mb-m opacity-9\">Anticipating the demands of the market and the planet, at BETIK we have successfully completed our adaptation to the EUDR regulation (Regulation on deforestation linked to imported products in the EU), which allows us to obtain total traceability of our products from their origin. One more step in our commitment to sustainability, transparency, and environmental responsibility.<\/p>\n                          <a href=\"https:\/\/nueva-betik.siropeprojects.com\/contacto\/\" class=\"btn btn--sand\">LEARN MORE<\/a>\n                      <\/div>\n          <div class=\"stats-grid\">\n                          <div class=\"stat-box\">\n                <div class=\"text-h3 text-white\">100%<\/div>\n                <div class=\"t-body-s text-white\">EUDR rncompliant<\/div>\n              <\/div>\n                          <div class=\"stat-box\">\n                <div class=\"text-h3 text-white\">TOTAL<\/div>\n                <div class=\"t-body-s text-white\">Traceabilityrnfrom origin<\/div>\n              <\/div>\n                          <div class=\"stat-box\">\n                <div class=\"text-h3 text-white\">ZERO<\/div>\n                <div class=\"t-body-s text-white\">Deforestation-free guaranteed<\/div>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N SERVICIO -->\n<section class=\"section-service bg-cream eyebrow-system--aside\">\n  <div class=\"container\">\n    <div class=\"row row--start top-row mb-l\">\n      <div class=\"col-1 eyebrow-col\">\n        <div class=\"eyebrow\">\n          <span class=\"text-indices text-dark\">SERVICE<\/span>\n        <\/div>\n      <\/div>\n      <div class=\"col-7 col-12-mobile header\">\n        <h2 class=\"t-h1 text-dark headline\">\n          ALWAYS AT YOUR SERVICE        <\/h2>\n      <\/div>\n      <div class=\"col-4 col-12-mobile description\">\n        <p class=\"text-dark\">\n          <span class=\"desc-text\">International presence, a commitment that grows with you.<\/span>\n        <\/p>\n      <\/div>\n    <\/div>\n    <div class=\"row row--stretch\">\n      <div class=\"col-4 col-12-mobile\">\n        <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-servicio-img.png\" alt=\"Servicio Betik 1\" class=\"object-cover\">\n      <\/div>\n      <div class=\"col-8 col-12-mobile\">\n        <div class=\"row row--start\">\n          <div class=\"col-6 col-12-mobile\">\n            <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-servicio2-img.png\" alt=\"Servicio Betik 2\" class=\"object-cover\">\n          <\/div>\n          <div class=\"col-6 col-12-mobile items-center\">\n            <p class=\"t-body text-dark no-margin opacity-9\">Our commercial and distribution team with more than 20 agents is present throughout Europe, USA, and the Middle East, always ready to offer the best service and in constant evolution and growth to adapt to the needs of our clients and the market.<\/p>\n          <\/div>\n        <\/div>\n        <div class=\"stats-white-box\">\n                      <div class=\"stats-white-box__item\">\n              <div class=\"text-h2 text-dark\">48h<\/div>\n              <div class=\"t-body-s text-dark\">48-96h supplyrnin the peninsula<\/div>\n            <\/div>\n                      <div class=\"stats-white-box__item\">\n              <div class=\"text-h2 text-dark\">UE<\/div>\n              <div class=\"t-body-s text-dark\">Shipping tornthe entire EU<\/div>\n            <\/div>\n                      <div class=\"stats-white-box__item\">\n              <div class=\"text-h2 text-dark\">3<\/div>\n              <div class=\"t-body-s text-dark\">Warehousesrnin Europe withrngreat capacity<\/div>\n            <\/div>\n                      <div class=\"stats-white-box__item\">\n              <div class=\"text-h2 text-dark\">15.000<\/div>\n              <div class=\"t-body-s text-dark\">Pallets in stock <\/div>\n            <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N EQUIPO -->\n<section class=\"section-team eyebrow-system--aside\">\n  <div class=\"container\">\n    <div class=\"row row--start top-row mb-l\">\n      <div class=\"col-1 eyebrow-col\">\n        <div class=\"eyebrow\">\n          <span class=\"text-indices text-dark\">ABOUT US<\/span>\n        <\/div>\n      <\/div>\n      <div class=\"col-7 col-12-mobile header\">\n        <h2 class=\"t-h1 text-dark headline\">MEET THE TEAM<\/h2>\n      <\/div>\n      <div class=\"col-4 col-12-mobile description\"><\/div>\n    <\/div>\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-equipo-img.png\" alt=\"Equipo Betik\" class=\"object-cover\">\n      <\/div>\n    <\/div>\n        <div class=\"row mt-m\">\n      <div class=\"col-12\">\n        <a href=\"https:\/\/nueva-betik.siropeprojects.com\/contacto\/\" class=\"btn btn--sand w-full\">JOIN OUR TEAM!<\/a>\n      <\/div>\n    <\/div>\n      <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N PARTNER -->\n<section class=\"section-partner eyebrow-system--top\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-1 eyebrow-col\">\n        <div class=\"eyebrow\">\n          <span class=\"text-indices text-dark\">PARTNER<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"row row--start\">\n      <div class=\"col-4 col-12-mobile\">\n        <h2 class=\"t-h1 text-dark headline mb-m\">\n          COMMITTEDrnWITHrnGASTRONOMY        <\/h2>\n        <p class=\"t-body-s text-dark\">Thanks to this alliance that we have maintained for 3 years, BETIK is already a benchmark in the professional gastronomic sector, with great acceptance and recognition among chefs, restaurants, bars, and other agents in the hospitality and hotel sector.<\/p>\n      <\/div>\n      <div class=\"col-1 col-hidden-mobile\"><\/div>\n      <div class=\"col-3 col-12-mobile\">\n        <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-partner-img.png\" alt=\"Sede del partner\" class=\"object-cover\">\n      <\/div>\n      <div class=\"col-1 col-hidden-mobile\"><\/div>\n      <div class=\"col-3 col-12-mobile\">\n        <div class=\"partner__black-box\">\n          <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-basque-logo.png\" alt=\"Logo del Partner\">\n          <p class=\"t-body-s text-white text-muted\">BCC collaborator<\/p>\n          <p class=\"t-body-s text-white font-bold\">Partners of the Basque Culinary Center, a pioneering academic institution worldwide.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-about.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21454","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/nueva-betik.siropeprojects.com\/en\/wp-json\/wp\/v2\/pages\/21454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nueva-betik.siropeprojects.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nueva-betik.siropeprojects.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nueva-betik.siropeprojects.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nueva-betik.siropeprojects.com\/en\/wp-json\/wp\/v2\/comments?post=21454"}],"version-history":[{"count":0,"href":"https:\/\/nueva-betik.siropeprojects.com\/en\/wp-json\/wp\/v2\/pages\/21454\/revisions"}],"wp:attachment":[{"href":"https:\/\/nueva-betik.siropeprojects.com\/en\/wp-json\/wp\/v2\/media?parent=21454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}