{"id":21455,"date":"2026-06-03T12:18:08","date_gmt":"2026-06-03T10:18:08","guid":{"rendered":"https:\/\/nueva-betik.siropeprojects.com\/a-propos\/"},"modified":"2026-06-03T12:18:08","modified_gmt":"2026-06-03T10:18:08","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/nueva-betik.siropeprojects.com\/fr\/a-propos\/","title":{"rendered":"\u00c0 propos"},"content":{"rendered":"<section class=\"hero-acerca\" aria-label=\"Introducci\u00f3n Acerca de Betik\">\n  <div class=\"hero-acerca__bg\" id=\"heroBg\" style=\"background-image: url('https:\/\/nueva-betik.siropeprojects.com\/wp-content\/uploads\/2026\/05\/acerca-hero-bg-1-scaled.png'); \"><\/div>\n  <div class=\"hero-acerca__overlay\"><\/div>\n  <div class=\"container hero-acerca__container\" style=\"\">\n    <h1 class=\"hero-acerca__title\">85 ANS \u00c0 CR\u00c9ER DES PRODUITS POUR VOTRE STYLE DE VIE<\/h1>\n    <p class=\"hero-acerca__desc\">\n      Avec plus de 1 000 r\u00e9f\u00e9rences en portefeuille et en plein processus de changement et d&rsquo;\u00e9volution, il n&rsquo;est pas facile de d\u00e9finir qui nous sommes ou ce que nous faisons. Ce qui est clair pour nous, c&rsquo;est comment nous le faisons : en cr\u00e9ant des produits de qualit\u00e9 qui allient design, polyvalence et fonctionnalit\u00e9, pour sublimer et am\u00e9liorer toute exp\u00e9rience gastronomique, aussi simple soit-elle.    <\/p>\n  <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N EXPERIENCIA -->\n<section class=\"section-experience eyebrow-system--aside\" style=\"background-image: url('https:\/\/nueva-betik.siropeprojects.com\/wp-content\/uploads\/2026\/05\/acerca-soluciones-bg-scaled.png'); background-size: cover; background-position: center;\">\n  <div class=\"container\">\n    <div class=\"row row--start top-row mb-l\">\n      <div class=\"col-1 eyebrow-col\">\n        <div class=\"eyebrow\">\n          <span class=\"text-indices text-dark\">EXPERIENCE<\/span>\n        <\/div>\n      <\/div>\n      <div class=\"col-7 col-12-mobile header\">\n        <h2 class=\"t-h1 text-dark headline\">\n          DES SOLUTIONS QUIrnFONT LA DIFF\u00c9RENCE        <\/h2>\n      <\/div>\n      <div class=\"col-4 col-12-mobile description\">\n        <p class=\"text-dark\">\n          <span class=\"desc-text\">Nous cr\u00e9ons des produits pour transformer chaque exp\u00e9rience gastronomique, de la plus simple \u00e0 la plus m\u00e9morable.<\/span>\n        <\/p>\n      <\/div>\n    <\/div>\n    <div class=\"row row--stretch\">\n              <div class=\"col-4 col-12-mobile\">\n          <div class=\"feature-card\">\n            <div class=\"feature-card__header\">\n              <div class=\"feature-card__icon\" aria-hidden=\"true\">\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <circle cx=\"16\" cy=\"16\" r=\"14\" stroke=\"currentColor\" stroke-width=\"2\" \/>\n                  <path d=\"M16 10V22M16 22L11 17M16 22L21 17\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                <\/svg>\n              <\/div>\n              <h3 class=\"text-indices text-dark\">DESIGN<\/h3>\n            <\/div>\n            <div class=\"feature-card__body\">\n              <p class=\"t-body-s text-dark\">Nous cr\u00e9ons des produits \u00e9l\u00e9gants, exclusifs et en avance sur las derni\u00e8res tendances du march\u00e9. Des designs propres con\u00e7us en collaboration avec des studios de design de produits prestigieux que vous ne trouverez qu&#039;ici.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"col-4 col-12-mobile\">\n          <div class=\"feature-card\">\n            <div class=\"feature-card__header\">\n              <div class=\"feature-card__icon\" aria-hidden=\"true\">\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <circle cx=\"16\" cy=\"16\" r=\"14\" stroke=\"currentColor\" stroke-width=\"2\" \/>\n                  <path d=\"M16 10V22M16 22L11 17M16 22L21 17\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                <\/svg>\n              <\/div>\n              <h3 class=\"text-indices text-dark\">INNOVATION<\/h3>\n            <\/div>\n            <div class=\"feature-card__body\">\n              <p class=\"t-body-s text-dark\">\u00c0 la recherche constante de nouvelles fonctionnalit\u00e9s et de nouveaux mat\u00e9riaux, nous int\u00e9grons chaque ann\u00e9e plus de 200 nouvelles r\u00e9f\u00e9rences et collections. De plus, nous sommes pionniers dans la conception d&#039;assiettes en canne \u00e0 sucre, de vaisselle en m\u00e9lamine et de vaisselle en mat\u00e9riaux recyclables et r\u00e9utilisables comme le rPET.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"col-4 col-12-mobile\">\n          <div class=\"feature-card\">\n            <div class=\"feature-card__header\">\n              <div class=\"feature-card__icon\" aria-hidden=\"true\">\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <circle cx=\"16\" cy=\"16\" r=\"14\" stroke=\"currentColor\" stroke-width=\"2\" \/>\n                  <path d=\"M16 10V22M16 22L11 17M16 22L21 17\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                <\/svg>\n              <\/div>\n              <h3 class=\"text-indices text-dark\">POLYVALENCE<\/h3>\n            <\/div>\n            <div class=\"feature-card__body\">\n              <p class=\"t-body-s text-dark\">Gr\u00e2ce \u00e0 nos plus de 1000 r\u00e9f\u00e9rences de produits en stock dans une grande vari\u00e9t\u00e9 de mat\u00e9riaux. Nous offrons la possibilit\u00e9 de fournir des produits sans marque et m\u00eame de les personnaliser selon la marque et l&#039;image de nos clients.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N SOSTENIBILIDAD -->\n<section class=\"section-sustainability eyebrow-system--aside\" style=\"background-image: url('https:\/\/nueva-betik.siropeprojects.com\/wp-content\/uploads\/2026\/05\/acerca-sostenibilidad-bg-scaled.png'); background-size: cover; background-position: center;\">\n  <div class=\"container\">\n    <div class=\"row row--start top-row mb-l\">\n      <div class=\"col-1 eyebrow-col\">\n        <div class=\"eyebrow\">\n          <span class=\"text-indices text-dark\">FUTURE<\/span>\n        <\/div>\n      <\/div>\n      <div class=\"col-7 col-12-mobile header\">\n        <h2 class=\"t-h1 text-dark headline\">DURABILIT\u00c9<\/h2>\n      <\/div>\n      <div class=\"col-4 col-12-mobile description\">\n        <p class=\"text-dark\">\n          <span class=\"desc-text\">Plus d&#039;options recyclables et compostables. Moins d&#039;impact.<\/span>\n        <\/p>\n      <\/div>\n    <\/div>\n    <div class=\"row row--stretch\">\n      <div class=\"col-5 col-12-mobile\">\n        <div class=\"sustainability__highlight-box\">\n          <p class=\"text-h2 text-dark\">\n            Nous soulignons en particulier notre gamme <strong>compostable<\/strong>.          <\/p>\n        <\/div>\n      <\/div>\n      <div class=\"col-2 col-hidden-mobile\"><\/div>\n      <div class=\"col-4 col-12-mobile\">\n        <div class=\"sustainability__materials\">\n          <div class=\"materials__header\">\n                          <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/uploads\/2026\/05\/acerca-materiales-icon.png\" alt=\"Icono Materiales\">\n                        <h3 class=\"text-h3 text-dark\">Materiales<\/h3>\n          <\/div>\n          <ul class=\"materials__list\">\n                          <li><span class=\"text-dark\"><span>&gt;<\/span> canne \u00e0 sucre<\/span><\/li>\n                          <li><span class=\"text-dark\"><span>&gt;<\/span> feuille de palmier<\/span><\/li>\n                          <li><span class=\"text-dark\"><span>&gt;<\/span> bois<\/span><\/li>\n                          <li><span class=\"text-dark\"><span>&gt;<\/span> bambou<\/span><\/li>\n                          <li><span class=\"text-dark\"><span>&gt;<\/span> papier<\/span><\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      <div class=\"col-1 col-hidden-mobile\"><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N EUDR \/ NORMATIVA -->\n<section class=\"section-eudr\" style=\"background-image: url('https:\/\/nueva-betik.siropeprojects.com\/wp-content\/uploads\/2026\/05\/acerca-eudr-bg-1-scaled.png'); background-size: cover; background-position: center;\">\n  <div class=\"container\">\n    <div class=\"row row--start top-row mb-l\">\n      <div class=\"col-7 col-12-mobile header\">\n        <h2 class=\"t-h1 text-white headline\">\n          NOUS ANTICIPONS LA R\u00c9GLEMENTATION EUDR        <\/h2>\n      <\/div>\n      <div class=\"col-5 col-12-mobile desc-col\">\n        <p class=\"text-white\">\n          Un pas de plus vers une production responsable, avec une tra\u00e7abilit\u00e9 totale et un engagement environnemental.        <\/p>\n      <\/div>\n    <\/div>\n    <div class=\"row row--stretch\">\n      <div class=\"col-4 col-12-mobile\">\n        <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-normativa-img.png\" alt=\"Normativa EUDR\" class=\"object-cover\">\n      <\/div>\n      <div class=\"col-1 col-hidden-mobile\"><\/div>\n      <div class=\"col-7 col-12-mobile\">\n        <div class=\"eudr-content\">\n          <div>\n            <p class=\"t-body text-white mb-m opacity-9\">Anticipant les exigences du march\u00e9 et de la plan\u00e8te, chez BETIK nous venons de finaliser avec succ\u00e8s notre adaptation \u00e0 la r\u00e9glementation EUDR (R\u00e8glement sur la d\u00e9forestation li\u00e9e aux produits import\u00e9s dans l&#039;UE), ce qui nous permet d&#039;obtenir une tra\u00e7abilit\u00e9 totale de nos produits depuis leur origine. Un pas de plus dans notre engagement pour la durabilit\u00e9, la transparence et la responsabilit\u00e9 environnementale.<\/p>\n                          <a href=\"https:\/\/nueva-betik.siropeprojects.com\/contacto\/\" class=\"btn btn--sand\">EN SAVOIR PLUS<\/a>\n                      <\/div>\n          <div class=\"stats-grid\">\n                          <div class=\"stat-box\">\n                <div class=\"text-h3 text-white\">100%<\/div>\n                <div class=\"t-body-s text-white\">EUDR rnrespect\u00e9<\/div>\n              <\/div>\n                          <div class=\"stat-box\">\n                <div class=\"text-h3 text-white\">TOTAL<\/div>\n                <div class=\"t-body-s text-white\">Tra\u00e7abilit\u00e9rndepuis l&rsquo;origine<\/div>\n              <\/div>\n                          <div class=\"stat-box\">\n                <div class=\"text-h3 text-white\">ZERO<\/div>\n                <div class=\"t-body-s text-white\">D\u00e9forestation garantie exclue<\/div>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N SERVICIO -->\n<section class=\"section-service bg-cream eyebrow-system--aside\">\n  <div class=\"container\">\n    <div class=\"row row--start top-row mb-l\">\n      <div class=\"col-1 eyebrow-col\">\n        <div class=\"eyebrow\">\n          <span class=\"text-indices text-dark\">SERVICE<\/span>\n        <\/div>\n      <\/div>\n      <div class=\"col-7 col-12-mobile header\">\n        <h2 class=\"t-h1 text-dark headline\">\n          TOUJOURS \u00c0 VOTRE SERVICE        <\/h2>\n      <\/div>\n      <div class=\"col-4 col-12-mobile description\">\n        <p class=\"text-dark\">\n          <span class=\"desc-text\">Une pr\u00e9sence internationale, un engagement qui grandit avec vous.<\/span>\n        <\/p>\n      <\/div>\n    <\/div>\n    <div class=\"row row--stretch\">\n      <div class=\"col-4 col-12-mobile\">\n        <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-servicio-img.png\" alt=\"Servicio Betik 1\" class=\"object-cover\">\n      <\/div>\n      <div class=\"col-8 col-12-mobile\">\n        <div class=\"row row--start\">\n          <div class=\"col-6 col-12-mobile\">\n            <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-servicio2-img.png\" alt=\"Servicio Betik 2\" class=\"object-cover\">\n          <\/div>\n          <div class=\"col-6 col-12-mobile items-center\">\n            <p class=\"t-body text-dark no-margin opacity-9\">Notre \u00e9quipe commerciale et de distribution, forte de plus de 20 agents, est pr\u00e9sente dans toute l&#039;Europe, aux \u00c9tats-Unis et au Moyen-Orient, toujours pr\u00eate \u00e0 offrir le meilleur service et en constante \u00e9volution et croissance pour s&#039;adapter aux besoins de nos clients et du march\u00e9.<\/p>\n          <\/div>\n        <\/div>\n        <div class=\"stats-white-box\">\n                      <div class=\"stats-white-box__item\">\n              <div class=\"text-h2 text-dark\">48h<\/div>\n              <div class=\"t-body-s text-dark\">Livraison 48-96hrnsur la p\u00e9ninsule<\/div>\n            <\/div>\n                      <div class=\"stats-white-box__item\">\n              <div class=\"text-h2 text-dark\">UE<\/div>\n              <div class=\"t-body-s text-dark\">Livraisons dansrntoute l&rsquo;UE<\/div>\n            <\/div>\n                      <div class=\"stats-white-box__item\">\n              <div class=\"text-h2 text-dark\">3<\/div>\n              <div class=\"t-body-s text-dark\">Entrep\u00f4ts en Europern\u00e0 grande capacit\u00e9<\/div>\n            <\/div>\n                      <div class=\"stats-white-box__item\">\n              <div class=\"text-h2 text-dark\">15.000<\/div>\n              <div class=\"t-body-s text-dark\">Palettes en stock <\/div>\n            <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N EQUIPO -->\n<section class=\"section-team eyebrow-system--aside\">\n  <div class=\"container\">\n    <div class=\"row row--start top-row mb-l\">\n      <div class=\"col-1 eyebrow-col\">\n        <div class=\"eyebrow\">\n          <span class=\"text-indices text-dark\">ABOUT US<\/span>\n        <\/div>\n      <\/div>\n      <div class=\"col-7 col-12-mobile header\">\n        <h2 class=\"t-h1 text-dark headline\">RENCONTREZ L&#039;\u00c9QUIPE<\/h2>\n      <\/div>\n      <div class=\"col-4 col-12-mobile description\"><\/div>\n    <\/div>\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-equipo-img.png\" alt=\"Equipo Betik\" class=\"object-cover\">\n      <\/div>\n    <\/div>\n        <div class=\"row mt-m\">\n      <div class=\"col-12\">\n        <a href=\"https:\/\/nueva-betik.siropeprojects.com\/contacto\/\" class=\"btn btn--sand w-full\">REJOIGNEZ NOTRE \u00c9QUIPE !<\/a>\n      <\/div>\n    <\/div>\n      <\/div>\n<\/section>\n\n\n<!-- SECCI\u00d3N PARTNER -->\n<section class=\"section-partner eyebrow-system--top\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-1 eyebrow-col\">\n        <div class=\"eyebrow\">\n          <span class=\"text-indices text-dark\">PARTNER<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"row row--start\">\n      <div class=\"col-4 col-12-mobile\">\n        <h2 class=\"t-h1 text-dark headline mb-m\">\n          ENGAG\u00c9SrnDANS LArnGASTRONOMIE        <\/h2>\n        <p class=\"t-body-s text-dark\">Gr\u00e2ce \u00e0 cette alliance que nous entretenons depuis 3 ans, BETIK est d\u00e9j\u00e0 une r\u00e9f\u00e9rence dans le secteur gastronomique professionnel, tr\u00e8s appr\u00e9ci\u00e9e et reconnue par les chefs, les restaurants, les bars et autres acteurs du secteur de la restauration et de l&#039;h\u00f4tellerie.<\/p>\n      <\/div>\n      <div class=\"col-1 col-hidden-mobile\"><\/div>\n      <div class=\"col-3 col-12-mobile\">\n        <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-partner-img.png\" alt=\"Sede del partner\" class=\"object-cover\">\n      <\/div>\n      <div class=\"col-1 col-hidden-mobile\"><\/div>\n      <div class=\"col-3 col-12-mobile\">\n        <div class=\"partner__black-box\">\n          <img decoding=\"async\" src=\"https:\/\/nueva-betik.siropeprojects.com\/wp-content\/themes\/betik\/assets\/images\/acerca-basque-logo.png\" alt=\"Logo del Partner\">\n          <p class=\"t-body-s text-white text-muted\">collaboratrice BCC<\/p>\n          <p class=\"t-body-s text-white font-bold\">Partenaires du Basque Culinary Center, une institution acad\u00e9mique pionni\u00e8re au niveau mondial.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  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